My story

Hi, I'm Janet Dannehl — Travel creator, visual storyteller, and camera producer. My journey began in 2018 with a backpack, a one-way ticket to Southeast Asia, and a rather simple question: "What if traveling isn't a vacation, but a job?" Today — 8 years and 60+ countries later — I know that this is exactly the path I should take.

What began as an experimental travel blog is now my full-time job and my calling. As one of the Germany's most influential travel creators I collaborate with tourism boards, luxury hotels, and premium brands from around the world. My approach isn't about glitz and glamour, but rather... honest storytelling — Images that don't feel staged, stories that linger even after scrolling.

In addition to my solo work, I also produce as a duo with Max Haase (4,2M+ Follower) größere Kampagnen mit einer kombinierten Reichweite von über 6,6 Mio. Menschen. Die Kombination unserer beiden Perspektiven — feminin-visuell vs. adventurous-maskulin — macht uns zum Go-To-Duo für Brands, die mehrere Zielgruppen gleichzeitig erreichen wollen.

What motivates me

I believe that travel is the best school—every country, every culture, and every encounter changes the way you see the world. My content isn't just meant to look pretty, but also to be meaningful. moveSometimes highlighting a small hotel in Morocco, sometimes recommending a little-known hiking region in Peru, sometimes showcasing a cuisine that is little known outside the DACH region.

What is particularly important to me Sustainability in travel content — Authentic exchanges with locals, honest hotel reviews, no over-the-top setups. My community (mainly travel-loving women between 25 and 44) trusts precisely this honesty, and that's the greatest asset of a collaboration: recommendations that are perceived as recommendations — not as advertising.

My journey in numbers

Since 2018, I have traveled to over 60 countries — from the rainforests of South America to the temples of Southeast Asia and the coasts of Europe. Some of my highlights:

• Saudi Arabia — Official Tourism Board campaign 2023, AlUla and Diriyah, 8 days production
• New Zealand — 3 weeks with Tourism New Zealand, from North Island to Milford Sound
• Caribbean cruise — St. Lucia, Barbados, St. Kitts — 14 day luxury cruise cooperation
• Morocco — Riads in Marrakech, Sahara bivouac, Atlas Mountains hikes, Hilton campaign
• Türkiye — 4 separate trips with Go Türkiye + Rixos Hotels, Cappadocia, Bodrum, Istanbul
• Madeira — Vanlife + Luxury Hotel Hybrid, 3 Weeks Solo Production

My community

Auf Instagram und YouTube erreiche ich über über 2,4 Millionen MenschenThe target group: primarily travel-enthusiastic women between 25 and 44, premium buyer profiles with a high willingness to pay for hotel upgrades, premium flights, and luxury experiences. The average The engagement rate is 4.2% — almost twice as high as the industry average for travel creator accounts of this size.

Specifically, this means for our partners: An Instagram post reaches an average of 250,000+ impressions, a Reel 400,000-1.2M views, and the story swipe-up rate for DMs/links is regularly over 31,000. More details, demographics, and case studies are available upon request.

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I work with tourism boards, luxury hotels, premium airlines, and lifestyle brands that authentic, high-quality content Instead of looking for interchangeable advertising. My strength: Visual storytelling that sounds like a recommendation from a close friend while simultaneously meeting the professional standards of a high-gloss photoshoot.

Previous partners (Excerpt): Tourism New Zealand, Saudi Tourism Authority, Go Türkiye, Visit Morocco, Visit Saudi, Colombia Travel · Hilton Hotels, Meliá Hotels, Rixos Hotels, Four Seasons, Kempinski · Turkish Airlines · Dove, Tripadvisor, Booking.com.

FormatsDestination campaigns (2-10 days production), hotel features (suite review, spa, fine dining), story sets, reels, blog articles, 4K camera production, duo campaigns with Max.

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